EdTech Companies

Differentiate Your Brand with Data-Driven Strategies

TrueScored helps EdTech companies to scale their impact by transforming information into actionable insights. We offer end-to-end support across sales, marketing, research, product development, and customer success, ensuring every part of your business aligns with your strategic goals.

Leveraging your data and understanding your needs, we help you differentiate your brand, refine market strategies, and tailor products to meet the evolving demands of educators and students. Partner with TrueScored to drive sustainable, meaningful results.

Core Services

Research Strategy

Develop research programs that align with your product goals and market needs, providing insights to drive innovation and improvement.

Analytics & Insights

Transform complex data from disparate sources into actionable insights, helping you understand product usage, customer satisfaction, and learning outcomes.

Market Positioning

Enhance adoption and loyalty by refining your brand’s K-12 Impact Story, aligning your messaging with district priorities.

Strategic Advisory

Navigate the complexities of the K-12 market with tailored guidance on market entry, product-market fit, and competitive strategy.

Partnership Development

Strengthen relationships with school districts by ensuring your products meet the evolving needs of educators and students, backed by ongoing support for sustained impact.

Tailored Support for Every Team

Every function within your EdTech company plays a critical role in driving success. We offer customized support designed to meet the unique needs of each team, empowering them to leverage data, research, and strategic insights for growth and impact. Explore the sample projects below to see how we can collaborate across different functions—these are just examples of what’s possible.

Sales. Optimize Strategies for Success.

Maximize revenue and market share by refining sales approaches to better align with customer needs and market dynamics. >Win/Loss Analysis: Understand the factors behind deal outcomes, refining sales strategies for higher conversion rates. >Territory Planning: Implement data-driven approaches to optimize sales territories and maximize market coverage. >Sales Performance Analysis: Identify trends and opportunities through in-depth sales data analysis. >Pricing Strategy: Evaluate and refine pricing strategies to enhance competitiveness and profitability.

Marketing. Amplify Your Reach & Impact.

Enhance your brand’s visibility and effectiveness by targeting the right audiences with messages that resonate and differentiate your offerings. >Market Segmentation: Pinpoint and target key market segments for more effective and personalized campaigns. >Market Analytics: Analyze market trends and dynamics to guide strategic marketing decisions. >Message Testing: Ensure your messaging resonates with key audiences through tailored testing. >Competitive Intelligence: Monitor competitors to identify opportunities for differentiation and growth. >Research-Driven Differentiation: Leverage research and efficacy data as a unique value proposition in your marketing efforts.

Customer Success. Foster Satisfaction & Loyalty.

Increase customer retention and lifetime value by proactively managing customer relationships and ensuring continuous satisfaction. >Customer Health Dashboards: Develop early warning systems to proactively manage satisfaction and retention. >Usage Analytics: Continuously track and analyze product usage to inform renewal and support strategies. >Customer Journey Mapping: Understand and optimize the customer experience from onboarding to renewal, identifying touchpoints for improvement. >Churn Analysis: Identify reasons for customer churn and develop strategies to reduce it.

Product. Innovate & Differentiate.

Stay ahead of the competition by continuously improving your product offerings based on customer feedback and market demands. >Competitive Differentiation: Identify and amplify proprietary product features to stand out in the market. >Voice of the Customer/NPS Programs: Capture and leverage customer feedback to drive product development. >Product Feedback Loops: Continuous data-driven improvement based on user feedback. >Product Research and Analytics: Data-informed strategies to refine and enhance product offerings.

Research. Build a Robust Evidence Base.

Strengthen your product’s credibility and market position by backing it with rigorous, research-based evidence that resonates with educators and decision-makers. >ESSA-Aligned Research: Conduct studies that meet the highest ESSA standards, ensuring your products are supported by rigorous evidence. >Efficacy Studies: Evaluate the impact of your products on student outcomes to support market positioning and sales efforts. >Program Evaluation: Assess educational programs to determine effectiveness and identify areas for improvement. >Voice of the Educator Research: Gather and analyze feedback from educators to guide product development and refinement. >Custom Research Projects: Explore specific educational trends, challenges, and opportunities with tailored research, delivering actionable insights for strategic decision-making.

Finance and Operations. Drive Efficiency & Growth.

Improve profitability and operational effectiveness by leveraging data to optimize processes, reduce costs, and identify new growth opportunities. >New Business Analysis: Generate insights into new business opportunities and revenue growth strategies. >Renewal, Retention, and Expansion Analysis: Develop data-driven approaches to maximize customer lifetime value. >Predictive Analytics: Utilize advanced modeling to forecast trends and outcomes, helping anticipate challenges and opportunities. >Operational Efficiency Audits: Analyze and optimize operational processes to reduce costs and increase productivity. >Cost-Benefit Analysis: Evaluate the ROI of specific initiatives or product lines.

Executive and Leadership Teams. Lead with Data-Driven Strategy.

Drive long-term success and organizational alignment by setting clear goals, tracking progress, and making informed strategic decisions based on comprehensive data insights. >Strategic Goal Setting: Facilitate the strategic planning and annual goal-setting process to ensure alignment and focus. >KPI Monitoring and Scorecards: Track and analyze key performance indicators to maintain alignment with business goals. >Market Strategy Development: Provide high-level market analysis to inform long-term strategic decisions. >Project Management: Oversee and guide key initiatives to ensure successful and timely execution. >Comprehensive Data Strategy: Develop and implement a data strategy that drives business growth, innovation, and competitive advantage.